Intex Technologies forges ahead with rapid expansion into Bangladesh mobile market

Intex Technologies, the leading Smartphone brand of India, renowned for its legacy of 19 years as technology innovators.

“There is a huge potential in the Bangladesh smartphone market, we have seen it grow rapidly in the past one year and we see a great opportunity. We plan aggressive 360 degree marketing campaigns in Bangladesh in the next 6-8 months, which is definitely going to increase the brand image and brand acceptance among Bangladesh consumers said Keshav Bansal, Director, Intex Technologies (India) Ltd.

“We are customer centric brand. Hence, we have developed products as per the requirements of people of Bangladesh. We have various advantages over other brands; our partnerships, our innovations; quality of products, there is a lot of difference in buying Intex”, he added.

Recognized as India’s No. 3 smartphone brand in the last quarter (Jan-Mar 2015) and the No. 1 Smartphone brand according to import data, the Company’s strength lie in ‘providing innovative products at an impeccable price range.

Intex entered the Bangladesh market in 2014 and has seen an overwhelming response for its product range.

The Company plans to consciously ‘develop products as per the local requirements and roll out around 10-15 smartphones in the next 6-8 months.’ This will include new smartphones with special features; slim and curvy, a big battery phone designed to delight customers and improved RAM/ROM.  There will be a range of feature phones as well to cover the volume customers as well.

Commenting further on their Bangladesh foray, Mr Vishwas Agarwal, Head, International Business, Intex Technologies (India) Ltd. said “On average we will be launching 2-3 smartphones per month and basically our strategy is now to cover the entire segmentation. The strength with Intex is that we have all the ranges starting from 4000 taka to 20,000 taka to start with. We work towards a global strategy that will be tuned to suit the country’s requirements,”

Operating in over 70 countries coupled with its ‘global vision’, Intex Technologies is confident of its competitive advantage in the smartphone space.

About Intex Technologies (India) Ltd.:

Intex Technologies (India) ltd., incepted in the year 1996 is a major player in India in mobile handset, consumer durables and IT accessories. A pioneer in technology, Intex Technologies has a PAN-India presence through its wide network comprising of 29 stock and sales offices and over 900 service touch points. The company has state of the art Centre for Research and Development in India and China which manufactures products in line with latest global standards. Sales are routed through a distribution network comprising 1100+ distributors and 80,000+ dealers spread across the country of India. Products are also available at more than 250 dedicated counters of reputed chains of hyper markets and specialty stores across the country, on TV shopping channels and e-commerce sites. Intex has global presence and Intex’s products are available in more than 70 countries worldwide. (Source: press release)

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